About Us

1st Clothes — Your First Choice in Fashion — began with a simple observation: Pakistani families deserve premium fashion without the premium markup. We design every print, embroidery and cut in-house, choose fabrics we would wear ourselves, and sell directly to you online.

Our launch collection focuses on what we do best: breathable lawns, fine embroideries, ready-to-wear pret, eastern menswear, kids' dresses, abayas and fragrances. Every piece is quality-checked before it ships, priced honestly in Pakistani rupees, and backed by cash on delivery and a 7-day easy exchange.

We are an online store serving all of Pakistan. Our promise is simple — fashion that feels like it was made for you, at prices that respect your budget.